River & Pearl
As polished as the work they do.
The original site
beforemrsogood.com
The redesign
Why this one
River & Pearl does beautiful work. Lash extensions, brows, the kind of detail-oriented beauty services that earn loyal clients. But their old site didn't reflect any of that. It felt generic, almost accidental.
What I wanted to bring
We wanted something that felt like stepping into the salon itself: refined, warm, trustworthy. Every element earned its place on the page.
The result
A site that finally looks as good as the services. Clean layout, easy booking flow, and a warmth that converts first-time visitors into clients.