Clems Taphouse
As welcoming online as it is in person.
The original site
beforemrsogood.com
The redesign
Why this one
Clems is one of those spots everyone in the neighborhood knows. Good taps, no pretense, just a great local bar. Their old site felt dated and impersonal, nothing like the place itself.
What I wanted to bring
Warm, approachable, and unpretentious. A site that feels like the bar: honest, straightforward, and easy to love.
The result
A site that captures the warmth of Clems without overcomplicating it. You land on it and immediately know what kind of place it is.